Last month was a surprisingly breakthrough month for me. I had been stuck on trying to increase my traffic using Pinterest but I wasn’t really seeing much growth. However, with my new strategy which I’ll be talking about in this post, I was able to increase my pageviews within a few short months to over 35,000 views a month using Pinterest. (Update – January 2019: I’ve now reached 50,000 pageviews a month from this strategy!)
Want to learn more about how to skyrocket your traffic? Read on, my friend!
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How To Quickly Skyrocket Your Traffic
My pageviews were kind of stagnant for a few months when I was manually pinning my posts to Pinterest group boards.
I would spend hours throughout the day sporadically trying to pin all of my various posts to every group board I was part of and I’d have to excuse myself whenever I was out with friends or family to pin. It was extremely time-consuming, a hassle, and just really not time efficient at all!
It didn’t matter where I was at the moment or what I was doing or if it was right smack dab in the middle of the night and I was lying in bed – I had to pin or else I knew I wasn’t going to get traffic!
Not only that, I would pin 10-15 pins at a time which would bombard and spam my followers with pins, which really wasn’t such a great idea in hindsight.
All of that changed when I decided to bite the bullet and I made the long overdue decision to purchase a subscription of Tailwind.
I had been contemplating about purchasing for ages but I didn’t want to spend the money on it because I thought I could just get by with manual pinning. Well, I was totally wrong and I regret that now seeing my awesome results!
What is Tailwind?
Tailwind is the official scheduler of Pinterest and it’s programmed to find the most optimal time slots for your pins to circulate out to your followers. This means that pins will be automatically pinned to Pinterest even when you’re asleep or out having fun.
What I like the best about Tailwind is that it tailors your pins to circulate exactly when your followers are the most active on Pinterest. This is the ideal situation as you want your followers to see your pins and click on them to bring traffic to your site.
It really doesn’t help at all if you manually pin a post at 3 am when most of your followers are asleep because they won’t see it!
So what Tailwind really does is allow you to maximize the number of possible viewers that may see your pins and click through to your site. A total win!
Tailwind allows you to schedule all of your pins in advance and you can sit back and forget about them until your queue is empty again (I’ll go further more into detail on that a little later in this post).
It’s definitely one of the best decisions I made that has given my sanity back and it has really helped increase my blog traffic in a short period of time.
Right now, you can get a free 1 month trial of Tailwind to try with my link! Give this a try if you’re looking for something to help boost your blog’s traffic.
And if you (hopefully) fall in love with using it as much as I did, you get unlimited pinning when you upgrade to the Tailwind Plus membership!
Now let’s get on with the tutorial on how Tailwind can help skyrocket your traffic.
Make A New Schedule
The first thing you want to do when you sign up with Tailwind is to make a new schedule. It’s ideally best to pin 30-50 pins a day so we want to first make a schedule of the most optimal times that your followers are active on Pinterest to start.
First, go to the Your Schedule tab under the Publish header.
Now click on the Generate New Smart Schedule button on the right in green.
Next, click the green dotted white boxes to turn them green. The buttons that are now in green will be the time slots that your pins will be scheduled and circulated out.
Here you can see my schedule on Wednesday has 42 pins going out at various times of the day. Your schedule will look different than mine based on your follower’s active times on Pinterest.
Continue clicking the green dotted white boxes at whichever times you want your pins to go out until you set the total number of pins that you want Tailwind to publish in a day.
Next, you want to create board lists for any group boards that you are a part of. This will help you stay organized and be more efficient when you pin especially when you’re scheduling a week or month’s worth of pins at a time. You’ll see why in a little bit!
On the left of your Tailwind screen, click the Board Lists tab under the Publish header.
Click the + Button on the left of the screen to create a new board list.
Here, you can see on my Beauty board list that I’m a part of 3 group boards in the beauty niche. So whenever I only want to pin a post that’s related to beauty to my beauty niche group boards, I will choose this board list to schedule those pins.
Having board lists makes things so much easier because it allows you to create a list once and then populate the list every time you pin with just one click. It also allows you to quickly pin your posts to a relevant audience.
Pro Tip: Remember, group boards are so important because they help bring your content in front of thousands of people you otherwise wouldn’t have! More on group boards below.
Next, the bulk of using Tailwind will be scheduling your pins which is the fun part (or not, depending if you like this kind of stuff!).
Navigate to your Scheduled Pins tab under the Publish header.
On the right, you’ll see your blank schedule that you created earlier. Here, you can see on Jan. 20th that I don’t have any pins scheduled yet.
Now go to your own board on Pinterest of pins that you want to schedule and click the Tailwind extension on your browser. I highly recommend installing this on your browser because it makes things a lot easier and faster.
Once you click on the Tailwind browser extension button, you’ll see a whole list of pins that you can schedule with a click of a button. Here, you can see that I’m about to schedule a post of mine and it’s outlined in blue.
If you select more than 1 pin, you will see the pins you’ve chosen at the bottom. Next, click the Go Schedule button in blue on the bottom right-hand corner to schedule them in Tailwind.
Now you can set whichever boards you want to pin to. This is where your board lists come in handy. In the Type a Board Name drop-down, you can find the board lists you’ve created earlier and it’ll populate all of the group boards you added to those lists with 1 click.
Next, click Add to Queue Now. Congrats, you just scheduled your first pin!
When you navigate back to your Tailwind queue, you can see that your pin you just scheduled is waiting in the queue. And now, just continue doing this with all of your posts until you fill up your schedule!
Pro Tip: Don’t forget that you need to share both your content as well as other people’s content. I find Pinterest works best for me when I share 80% of my own content and 20% of other people’s content.
Another great feature about Tailwind that I often use is the Interval feature. You can set your pins to go out at certain intervals such as 1 day in between or even a few hours. I generally like to stick to a 1 day interval.In the screenshot above, you can see in the preview that my pin will be pinned to each of my group boards 1 day apart. You can also specify exactly which date and at what time you want the scheduling to start.
For interval type, I generally choose Open Time Slots as my interval type because I want the pin to populate in the next available optimal slot in my schedule that was created for me. If you select Optimized, Tailwind will add a new time slot for you on top of your current schedule.
Pro Tip: Tailwind has a new Smartloop feature that will allow you to loop your pins instead of having to repeatedly schedule them. What a time saver! It’s currently in its Beta testing phase so sign up now to try out that feature.
One of the best features about Tailwind is their Tribes feature.
Tailwind allows you to join up to 10 Tribes where you can share even more of your pins to a bigger audience. Tribes are kind of similar in a way to group boards because you’re part of either a public or private group and these tribes can also have a certain niche as well.
However, the one thing that is different about Tribes is that you are required to re-pin other people’s pins, unlike some group boards.
Often the Tribe leader will require members to share other people’s pins at a ratio of 1:1 versus their own or sometimes even 2:1, so this is a great way to get your own pins shared as well as a way to find good quality pins to add to your Tailwind draft schedule.
Extra Tips That Can Help Drive Traffic
Now that we’ve covered how to use Tailwind, here are a few more extra tidbits of information that can help you skyrocket your traffic!
1. Have enough relevant posts
In addition to using a schedule, in order to increase your traffic, you have to have enough relevant posts in your niche to keep your visitors on your site for a longer period of time. I suggest compiling a core number of posts so that it helps retain viewers on your site for longer.
2. Join relevant group boards
Joining group boards that are relevant to your niche is an absolute must if you want to succeed on Pinterest! By joining these group boards, you are allowing your pins to be exposed to a much larger group of people than just your own followers and this is exactly what you want.
Joining group boards can often be a hit or miss as sometimes group board creators don’t respond so keep trying to be added to other group boards if one board owner doesn’t respond.
It’s also always important to follow all of the individual board rules or else you could get kicked out (for example, some boards only allow you to pin up to 3 pins a day). Be considerate as well to other group members and don’t spam a board with 5 pins in a row!
If you’re looking to be a part of a group board that is open to all niches, my Blogging Gals ♡ group board is currently open to new members! I’d love for you to join if you’re interested.
3. Delete underperforming pins
Another tip that can help skyrocket your traffic is to delete any underperforming pins on your account. This can be a little controversial as some say that you should stay far away from this because an old pin can go viral at any time.
From my own experience, however, I’ve found that deleting pins that have less than 2 re-pins and no engagement has improved my pin’s viewability and clicks on Pinterest.
And plus, Pinterest only allows you to pin a total of 200,000 pins in your account so it’s always best to pin intentionally and reduce the total number of pins you circulate out.
To see how your pins are doing, you can go into Tailwind’s analytics and look for your Profile Performance.
You want to make sure that your Virality Score and Engagement Score are high so that Pinterest’s algorithm will view your account as active and popular and will subsequently show your pins more often.
**Update: Pinterest has told users to stop deleting underperforming pins that aren’t engaging because it’s not going to do anything positive to your account so leave all of your pins as is!
Tailwind has made everything so easy and automated. I absolutely love it and recommend it if you’re looking for a serious time saver and if you want to actually have a life again! I don’t have to be up all hours of the day anymore to pin and I can focus my time on other things.
There are some people out there that say Tailwind isn’t a good option because the Pinterest algorithm knows that you’re not actually active on the site. But seeing how it has really increased my traffic by so much, I truly believe it’s worth it.
And plus, you can always go on the site during your downtime too to pin other people’s content for fun. Just don’t get caught up for hours on it because it can really be a time suck (and this is coming from someone who experiences that first hand all the time!).
Click here to get a 1 month free trial of Tailwind to try for yourself and watch your traffic grows to new heights. And don’t forget, you get the ability to schedule unlimited pins when you upgrade to the Tailwind Plus membership.
If you found this helpful, don’t forget to share this post and re-pin!
And if you’re looking for help on how to increase your traffic and improve your Pinterest presence, work with me here!
How has Pinterest worked for you to skyrocket your traffic? Feel free to share in the comments!